Even small businesses can leverage tech tools to ensure they can more effectively compete with “the big guys.” Here are a few that will help your business project a professional image while improving your productivity at the same time. 

Professional Email:  This is an easy fix. Use a custom domain email address instead of a generic and free email service. 

Website: Building a professional website is easier than it used to be. For example, you don’t need to know coding to work in WordPress. There are several low-cost web hosting services like Bluehost, SiteGround or HostGator. 

Virtual Phone System: You know the old saying, “You don’t get a second chance to make a first impression.” Make sure your phone system has all the bells and whistles like call forwarding, voicemail, and automatic greeting. 

Ditching the POT’s Line:  If you still have a “plain old telephone” landline, it’s time to move on to a VoIP phone system that offers more features and usually for considerably less than you’re paying right now. 

Move to the Cloud: You can take advantage of low-cost cloud-based office suites like Google Workspace or Microsoft 365. You never have to worry about buying new software. 

E-commerce Platforms: If you want to sell online, explore tools like Shopify, WooCommerce (for WordPress), and BigCommerce are available to help you set up and manage your online store.

Security:  Most of today’s cyber threats focus on small businesses. There is a reason for that. The assumption, usually correct, is that a small business doesn’t have a full time IT staff monitoring and protecting the IT infrastructure. Being small does mean you are more vulnerable and that means one hack could devastate your business.  Explore your options for security – its worth your time and money and you can assure your customers you have taken the appropriate steps to protect their data. 

In addition to the above, affordable CRM (Customer Relationship Management) solutions are available to help you manage communications with customers. Take advantage of email marketing tools that are very affordable, like MailChimp or Constant Contact. 

If you want to elevate your business’ image in your industry, let us help you with the IT tools to ensure you have a seat at the table. Call us at 800-854-2444 or visit www.inversetech.com and schedule a consultation directly from our website.